In a landscape dominated by tall corn and lush soybeans it’s not always easy to point out the most productive land from the least. In fact, field productivity (i.e., crop yield) is highly variable for many of reasons. It is usually easiest to see near field edges. We’ve all seen shorter crops near a tree line or next to a turn row. It’s a no brainer that the yield is often lower in these areas. But what’s not so obvious is how much lower. Any farmer worth his salt can tell you where the best and worst areas of his fields are but it takes a little help from technology to put a number on it and assign an economic value. Precision agriculture technology can put a dollar sign on how much revenue is lost on marginal farmland and show how profitability varies spatially. Researchers at Mississippi State University (MSU) have gone a step further and used this technology to simultaneously increase farm revenue and bobwhite populations through informed conservation practice delivery.